Part 2: The New Gulf Moment

Does it belong to Saudi Arabia alone?

As Saudi Arabia approached European footballer Kylian Mbappe with a potential $1 billion payday, social media was alight with the world’s leading athletes jesting that they wanted in on the action, with even NBA superstar Lebron James joking about his next move being to the Middle East.

There was little mention of criticism for the country’s leadership, opinions of its human rights record, or the recent ‘timeout’ in Western circles given to the Kingdom.

Definitively, Saudi Arabia is ‘back’ and is once again the object of attraction in the middle of today’s $1 trillion Gulf Moment. We appear to be heading for a tipping point that could witness an unprecedented step change across Saudi sectors, involving the world’s leading companies and institutions.

Are you ready?

I am Become Hope, the Builder of Countries

All eyes were squarely on Riyadh in October 2018 for the second edition of the ‘Davos in the Desert.’ Was this the end of the short rise of the new Crown Prince? …